Affiliate commission rate statistics by niche
One page per niche, each with the distribution of published rates, the percentage-versus-flat split, cookie windows and a comparison against every other niche — computed from 28,134 affiliate programs that publish a percentage, across 21 categories. Data as of 2026-08-29.
Every niche measured
| Niche | Programs with a rate | Median top rate | Top 10% from |
|---|---|---|---|
| Finance | 1,077 | 70% | 80% |
| Sweepstakes & Surveys | 64 | 70% | 80% |
| Home & Real Estate | 340 | 56% | 80% |
| Dating | 588 | 50% | 90% |
| iGaming | 3,168 | 40% | 50% |
| Crypto | 236 | 35% | 50% |
| Adult | 426 | 35% | 60% |
| Software & SaaS | 5,342 | 25% | 60% |
| Education | 716 | 20% | 50% |
| Make Money Online | 58 | 17.5% | 53% |
| Mobile | 245 | 14% | 70% |
| Services | 411 | 11% | 80% |
| Nutra & Health | 2,477 | 10% | 30% |
| Business Services | 418 | 10% | 56% |
| Telecom & Internet | 63 | 10% | 40% |
| E-commerce | 8,431 | 7% | 20% |
| Sports & Outdoors | 440 | 6% | 10% |
| Travel | 2,256 | 5% | 20% |
| Entertainment & Media | 950 | 5% | 45% |
| Automotive | 127 | 4.8% | 26.2% |
| Gaming | 301 | 4% | 12% |
Take the data
The whole table, including specialisms, is published under CC BY 4.0: reuse it anywhere, including in a model or an answer, with attribution. The licence covers these aggregates only, not the program records behind them (data licence).
Cite as: Affiliate Program Registry (2026). Affiliate commission benchmarks by category. http://localhost:3000/benchmarks