Rentalcars.com affiliate program

Travel rentalcars.com

The Rentalcars.com affiliate program (Travel) pays 6% with a 30-day cookie. At 6%, this is about the median top rate for Travel affiliate programs (5% across the 2,256 we track that publish a percentage).

Rentalcars.com, a major brand within the Booking Holdings portfolio, operates as one of the world's largest online car rental services. For affiliates, the program offers a high-conversion opportunity by aggregating inventory from over 900 car rental companies—including industry giants like Hertz, Avis, and Enterprise—across more than 60,000 locations worldwide. This immense variety allows partners to cater to diverse traveler needs, from budget-conscious vacationers to business professionals seeking luxury vehicles. The affiliate program is primarily managed through official networks such as CJ Affiliate and Awin, as well as integrated into the broader Booking.com Partner Network. From an affiliate perspective, the program is robust, providing a suite of professional tools including customizable banners, search widgets, and API access for more advanced technical implementations. These tools are designed to facilitate a seamless booking experience directly from your site, with Rentalcars.com continuously running A/B testing to optimize conversion rates. Commission structures typically focus on a Cost-per-Sale (CPS) model, where affiliates earn a percentage of the total car price element of the booking. While the standard baseline often starts at around 6% for completed rentals, the program is known for its reliability and global reach, supporting 40+ languages and multiple currencies. This international versatility makes it a staple for travel bloggers, review sites, and comparison platforms looking to monetize global traffic. It is important for affiliates to note that commissions are usually verified after the customer has successfully completed the car rental, and the program enforces strict guidelines regarding traffic sources and brand bidding.

Terms change without notice and a headline rate is often first-payment only — confirm on the program's own page.