Instacart affiliate program

Other instacart.com

The Instacart affiliate program (Other) pays 3–5% with a 7-day cookie. At the top of its 3–5% range (5%), this pays below the 10% median top rate for Other affiliate programs, measured across the 18,808 we track that publish a percentage.

Instacart offers an affiliate program, recently transitioned to the Impact Radius network (formerly Tastemakers), designed for content creators, food bloggers, and lifestyle influencers. The platform connects consumers with over 1,200 national, regional, and local retail banners, enabling delivery from more than 80,000 store locations across the United States and Canada. This scale makes it a versatile partner for affiliates whose audiences value convenience, meal planning, and home efficiency. From an affiliate perspective, the program is particularly valuable for its Shoppable Recipes integration. Using dedicated plugins and widgets, food bloggers can turn ingredient lists into actionable shopping carts, allowing readers to purchase everything they need for a recipe with a few clicks. This direct utility often results in higher conversion rates compared to standard text links. Partners generally earn through a performance-based model, which includes a percentage of qualifying grocery sales or a flat fee for acquiring new customers. Tracking is managed through Impact, providing a standard 7-day cookie window, though specific terms may vary based on the affiliate's performance tier or specific promotional campaigns. The program focuses on North American traffic, primarily the USA and Canada. Affiliates have access to a suite of creative assets including high-quality banners, deep-linking tools, and social media content to assist in their promotional efforts. Payments are issued monthly via the Impact platform, typically through bank transfer or PayPal, once the minimum payout threshold is met.

Terms change without notice and a headline rate is often first-payment only — confirm on the program's own page.